Official License Plates for the State of Texas 

Encore has been privileged to be the sole marketing partner for MyPlates since their personalized license plate program began in 2009. Over the years, Encore has produced a variety of marketing materials for MyPlates, from print, digital and video to coordinating the first-ever MyPlates auction at AT&T Stadium. Encore also provides MyPlates with strategic media planning and buying services statewide. Now, we have expanded our scope of work with the launch of the new in 2021.

Since its establishment, has been the official website for customized license plates for the Texas DMV. With the launch of the new website in 2021, MyPlates announced it was expanding its catalog to include every plate design offered in Texas.

To modernize and streamline the plate personalization experience and showcase the 450+ plate designs offered, Encore Multimedia worked closely with MyPlates to design, develop and launch the new

MyPlates Web and Plates

Simplifying the plate customization process to a one-page user interface was a challenge the Encore design and development teams tackled head-on. The result is a well-organized page that walks you through the plate design process, all while allowing you to view your new plate in the hero of the website.

  • Select plate type – Passenger, Motorcycle, Trailer, Private Bus
  • Choose from over 450 plate designs, organized by categories
  • Create your personalized message using letters, numerals and characters and check availability against the DMV database
MyPlates Web Header/Hero

The new, responsive site is specifically designed for use on any device, from mobile phones and tablets to desktops and beyond. Its simple interface and straightforward layout allow anyone – from the tech-savvy to the novice – the ability to create a personalized license plate. 

Create your personal message and start thinking in “Plate Speak” at the new!

MyPlates Mobile Responsive
MyPlates Mobile vs Desktop View
MyPlates Web Laptop